Pay for momentum, not hours.

No, and that's the point. "Unlimited" is a vague promise that usually means slow. Lanes give you predictable, focused capacity, so you always know what's being worked on and what's next.

We don't let that happen. Your project lead builds and maintains your roadmap from analytics, experiment results, customer feedback and your business goals. You approve priorities. You don't have to generate them.

Yes. You can move up or down at any quarterly review. If you need more capacity sooner, we'll talk about it at the next weekly call.

Yes. We work in your repositories, your CMS and your commerce platform, and follow your review process. Most clients have some in-house capacity. We slot in beside it rather than replacing it.

It speeds up the production work: drafting code and tests, running upgrades, analysing data and drafting content. Senior people decide what to build, own the architecture and security, and review every line of code and every published piece before it goes out.

Our AI policy page covers this in full.

You do. Always. Code, content, designs and data are yours from the moment they're created.

We're based in the EU and work to GDPR by default. We prefer EU data processing wherever possible, sign data processing agreements, and never let your data be used to train AI models.

Plans run on an annual commitment, billed monthly, with one pause of up to a month per year. The plan renews automatically, and you can cancel any time before the next renewal.

If you stop, we hand over cleanly: repositories, documentation, credentials, open work and the roadmap. Nothing is held back.